Every webmaster wants links
(possibly a lot of them!). That's not surprisingly because
links from other sites are not only a source of traffic,
but also a very important factor that helps a site to rank
well in search engines results.
Apparently submitting your site to web directories is one
of the quickest ways to get links, but getting listed is
sometimes much more difficult than it may seem.
The problem is that web directories are swamped by a large
number of low quality submissions: poorly designed web
sites, web sites without any original content or created
only to display advertisements and so on.
For this reason directory editors review hundreds of sites
per day and accept only those complying to a very strict
set of guidelines. There are days, and I talk by personal
experience, when more than 90% of submissions are
rejected, in many case without even the need to visit the
site simply because of a poorly written submission.
If you want to increase your chances to see your site
listed, it's essential to understand what information you
are required to provide about your site and how to
properly submit them.
At least title, description and url are required by all
Web site title
Directories have more or less restrictive rules about what
you can or cannot have as your site title. Some allow only
your official domain name or company name, other are more
In any case a good title should never exceed 4-5 words.
Using a long list of keywords as title (keyword stuffing),
excessive repetitions and inappropriate punctuation must
be absolutely avoided.
Web site description
Many sites are rejected due to an inappropriate
description. A description is not an advertisement and
should never contain superlatives or excessive marketing
Directory listings are usually searchable by words
contained both in title and description so the keywords
commonly used to find your site should be included in your
site description. However always write 2-3 complete
sentences that sound natural do not make your description
a long list of keywords.
Web site URL
You would say that people should at least be able to
correctly submit their own web site url. If you work as
directory editor for a while you will change your mind! It
happens quite frequently that a site is rejected simply
because of a mistyped url.
Never type your site url directly into the submission
form. Test it in your browser, save it in a text file and
copy and paste from there.
Each directory can have some other specific rules, so be
sure to carefully read the submission guidelines and
comply to any special requirement.
It's said that you never get a second chance to make a
good first impression: directory editors read the
information you submit before visiting your web site.
Learn to properly write your submissions and you will
greatly increase the chances to have your website