Google, Yahoo and MSN. Most
webmasters and online marketers spend a lot of their time
trying to get listed in the big three search engines. But
trying to figure out the algorithms and robot visits for
these SE's can mean changing your site for the search
engines and not for your customers.
As an example, our partner site HostingGoodies.com
has an extremely hard time ranking with Google and Yahoo
because the keywords are so competitive. Without spending
money on PPC campaigns and other advertising, they could
never be found on Google.
While we did manage to get this site ranked on the first
page for some very specific keyword phrases, getting it
ranked for general keywords is next to impossible.
One solution we have been using is targeting the smaller
search engines for this highly competitive site. By doing
this we have increased traffic and sales. Now while most
of the search engines follow the same guidelines such as ,
keywords, content, linking etc. the smaller engines tend
to rank sites on a fairer playing field.
I have found less "sponsored links" on top of
search results and more relevant results for what I typed
in the search box. I would try this yourself. Check your
results for keywords in Google and they will be different
in ExactSeek and even Yahoo.
The point I am trying to make is not to spend all your
time trying to please Google, but to spend some time
pleasing the smaller guys. Think of it this way. If you
rank on page 7 for your keyword on Google and rank on page
one or two for a few of the smaller engines, which do you
think will bring more targeted FREE traffic?
So, give it a try. Visit Exactseek.com,
just to name a few. Check out your rankings on these
engines and visit their SEO Guidelines to find out how to
better make your site friendly for their spiders to visit.
Then tweak your site a bit and resubmit it or just let the
spiders find it on their own.
Within a month or so or even a few weeks, you may start to
see results you only dreamed of with Google.