Google May Have New Criteria When
Ranking Web Sites
While I was registering a new domain yesterday I came
across an option asking if I wanted to register it for
more than one year. At first, I paid it no mind and just
registered it for one year.
Later, I came across some advice that GoDaddy provides
stating that you should register for multiple years to
improve search engine rankings with Google.
It seems Google's thinking is, the longer a domain name is
registered, the more credible the business is. And
credible, relevant web sites are what Google wants to show
up in search results, giving the user who is searching for
information the top-quality search results.
At first I thought it might be a scam so GoDaddy could
make more money with people registering domain names. But
after doing some research I now believe GoDaddy's advice.
Google filled out a patent application, which below
“40. The method of claim 38, wherein the domain-related
information is related to at least one of an expiration
date of the domain, a domain name server record associated
with the domain, and a name server associated with the
Although it is not guaranteed this will increase your
search engine rankings, if you want to gain a potential
advantage, slight as it could be, register your domain
names as long as possible. If you are committed to your
business, this is probably a smart move for you.