So the thinking goes, the more times
you resubmit your site to the search engines, the better
chance that you have of getting to the top for your
keywords. I can't tell you how much it aggravates me when
I hear about another search engine optimization company
who is selling resubmission packages to struggling
small-business owners who just want to find one
"professional" in this industry who isn't
charging them ridiculous prices for NO results.
Unfortunately, not only do their clients not understand
that they are totally wasting their money and not
improving their site's rankings at all, they are actually
paying a company to potentially crush their rankings.
The search engines are a touchy group. As you can imagine,
they get hassled constantly, as they hold the key to most
business' success. They have systems in place to handle
the incredible amount of information that they must
organize and database. The submission process is simply
one of those systems they have, used to inform them of
your web site's presence if they were previously unaware
of its existence. That's all that it is. Once they are
aware of the URL of your web site, they will continue to
go to it, update it, and most importantly, keep it in
their database. So what's the harm in resubmission you
ask? Well, it's like sitting in class when your teacher is
taking attendance. She calls out your name and you say
that you are present. Then, EVERY 5 minutes for the rest
of the day, you put up your hand and remind her that you
are still present. This may sound ridiculously stupid, but
in essence, that is what you are doing to the search
engines when you resubmit to them, and search engines can
sometimes react by throwing your listing out of their
database, just like your teacher is likely to react by
throwing you out of her class.
By continually submitting your site, you are creating more
work for a major company that is trying (as every company
surely is) to create a cost-efficient operation. Your
continual submission means that they have more information
to process and thus, more money to spend employing someone
to deal with that information. The search engines, just
like all of us and any successful business, hate wasting
money where they don't need to. So if you continually
resubmit your site, they get progressively irritated, and
will sometimes take drastic measures such as banning your
site from their database.
These search engine optimization companies that tell their
consumers that resubmissions work also present other
- "We will submit you to
1000's of search engines" - This list always ends
up including Google, Google Canada, Google Germany and
Google for every country they have a site for as well
as Yahoo, Yahoo Canada, Yahoo Australia, etc. The
problem here is that every Google site uses the same
Google database and every Yahoo sites uses the same
Yahoo database. Don't believe me? Go to google.com and
look at the very bottom of the page beside their
copyright. It says searching 8 billion + pages. Now go
to google.de, google.ca, google.com.au, google.co.uk
and look in the same place, do you notice something?
It's the same number! It's the same database!
- "Search Engines only index
the pages that you submit to them"
- What they're saying here is that
any other pages of your site won't be indexed unless
you submit each of them individually. Wrong again!
Don't believe me? Go to yahoo.com and type in "www.abalone.ca"
We only submitted our index page when we first started
our business. Just one page (index.html), once. Look
how many pages they have put in their database.