Let's face it, getting one-way,
non-reciprocal links in to your site is the way to go
these days, at least as far as SEO purposes go. Reciprocal
links can send you traffic, and may count for something in
the search engine ranking algorithms, but not nearly as
much as they used to. To help you in the search results,
you have to get the inbound links, preferably a text link
with relevant text, from a site related to yours. Here are
a few tips on getting those all-important inbounds.
It's doubtful, for new sites in particular, that you'll
get another webmaster to link to you just for the asking.
Many won't even exchange links with low PR sites anymore,
so your polite email request for a one-way link to your
new PR 0 site may well be met with laughter.
But there are other ways to get the links you need. For
example, you can post on relevant forums and newsgroups
that themselves have some decent ranking. Remember though,
that unless you're selling to other marketers, there are a
lot more forums than just marketing related ones. In fact,
it's much better, if you sell ski equipment for example,
to post on ski vacation forums, local forums centered
around various ski resorts, and so on. These are more
on-topic to your site, and will carry more clout than a
link from a marketing site.
You can also submit articles to the various article
directories. Other webmasters typically have the right to
use these articles on their sites, provided they leave
your resource box intact. Again, these need to be relevant
to the theme of your site for best results. It makes no
sense to write about your favorite pet when you're
promoting the before-mentioned ski equipment site.
Finally, don't overlook the use of RSS. With this
technology, you are able to syndicate your content to
other sites, through the use of a blog as one example. If
other webmasters add your syndicated feed to their sites,
you will get inbound links, most likely from sites that
are relevant to yours.