If you have begun exchanging links,
you know how time consuming -- and time-wasting -- it can
be. On the other hand, you don't want to give up the
process because you might actually unearth the occasional
valuable link partner. After all, you know that getting
links to your site is important because it brings in
traffic, helps you find strategic partners, and enhances
your Search Engine rankings. Your objective is to get
hundreds of links, and you cannot get the job done unless
you have a strategy that works.
First you have to accept that not all links are created
equal. And that means that link partners have to be
prioritized. Some are worthless because your links end up
on pages that nobody looks at and have no PR.
But at the other end of the spectrum a few of your link
partners will be very valuable because they will give you
links on high value, high traffic pages.
Most of the rest of your inbound links will be marginally
valuable. How you tell the difference between the valuable
ones and the useless ones is the subject of many
discussions and articles, some of which you will find at
Marketing Resource Library.
The fastest, most direct, and least painful strategy is to
find link partners who will either sell or trade text ads
on a number of high value pages. For example, at Linknet
we do both of these things (selling and trading multiple
We offer up to 25 free links across 25 websites. And we
also offer packages of 30 and 50 links for one small
annual fee. For more information go to our Free
One solution is to put prospective link partners into
three levels. This assumes that you have already rejected
those that have negative value -- the sites you don't want
to identify with for various reasons -- pornography,
violence, racism, pharmaceuticals, and so on. Here is a
suggestion for three levels of inbound links (links
pointing at your pages):
Level 1 - Basic Links
These links will often be from sites you have not taken a
lot of time to study. So they may not have significant
positive value. But they will not have negative value
either. Therefore, if exchanging links with these partners
can be done efficiently, there is no downside to doing it.
These will usually be "reciprocal" partners and
can be given links on properly formed "link directory
pages". The more time and effort you put into your
directory, the more valuable it will become.
Level 2 - Self-Generated Multi-Links
The second category consists of "multi-links"
that you generate yourself. You do this by seeding your
articles, forum posts, blog entries and so on, around the
web. Many of the strategies used to create these links are
discussed in the "Power Linking" section of the
Linknet Marketing Resource Library, mentioned above.
Level 3 - High Value Links
The third and most valuable category consists of
"High Value Links" on sites that you
specifically target. These include high traffic sites in
your area of interest, highly rated directories, and sites
where you can get a number of quality links all at once.
In some cases these links will bring you lots of traffic.
In other cases they will enhance your PR and Search Engine
ranking. You need both kinds.
As I mention in other posts, there are a range of
strategies to get these "Level 3" links. For
- Write glowing testimonials. Target 10 or 20 high traffic
sites in your area of interest, and send your testimonial
to the webmaster. Usually they can't resist publishing it
where everybody will see it.
- Write positive reviews of sites and/or posts. Target 10
or 20 high traffic products/sites. Post the reviews on
your site or in your blog, and make sure to send a copy to
the reviewee. Again, most webmasters or online
entrepreneurs are hungry for this kind of exposure. You
might even create a "review" section on your
site to show you are serious.
But the fastest, most direct, and least painful strategy
is to find link partners who will either sell or trade
text ads on a number of high value pages. For example, at
Linknet we do both of these things (selling and trading
Check out how to get 25
Sign up for our Free
Course in How to Get Hundreds of Links to your Website.