you're the least bit serious about promoting your website
(s) online then you have probably heard the recent cry
that one's website needs links coming into it. Lot's of
links. And without these many, many links one is the
proverbial billboard in the desert waiting to be seen by
those thirsty for sustenance.
Well after these several years that I've been on the
internet I too heard the call and have followed the many
internet bandwagons that have rolled into e-town touting
the next 'latest and greatest' snakeoil software to get
one traffic that they won't believe.
You know the cry... 'The traffic explosion your favorite
web guru gets - and it'll only cost you $795 to attend
this three-day conference to learn how to play with the
big boys (and girls) online.'
Sound familiar? To most owning one or several websites it
But after being dragged around the reciprocal linking
millstone over the last several months in a valiant
attempt to obtain many reciprocal link exchanges and
closely monitoring all completed link requests I can
truthfully say that that job in itself is a bugger to
track and stay on top of.
Because for the most part one has to rely on one common
denominator in that equation... people.
I finally realized that this tactic of getting traffic
'for free' and having it prove itself as viable was indeed
true. Link-exchanges do work. But they ARE work too.
But with me being the type of person who writes with my
eyes closed (literally), I was told by a couple of
e-friends that I should pursue 'articles' more vehemently.
I didn't know what they meant so what I did was find out
about a couple of the bigger article directories on the
Net and I submitted a couple of my writings to them. And
then I promptly forgot about this process because it was
extremely labor intensive.
And with me being a relatively lazy fellow at times I
'moved on' to other tasks that seemed more to my liking.
And ease of use.
But after getting relatively burned out with this
link-exchange stuff and dogging real live people to honor
link exchange requests after I had 'nicely' place an
unexpected link to their site on my site, I was tired of
this whole process.
Yes, I know there are automated processes and software out
there that will do this linking stuff for one, but again,
I've also read how the SE's are 'onto' these tactics and
reciprocal links aren't as effective as they used to be.
But they are still effective, that's why I still honor the
odd link exchange request I get. I just don't spend all my
time doing this anymore.
But getting back on track to the actual subject of this
Back a couple of months ago, I somehow received an email
about a new software program that would do 'article
submissions' almost automatically.
But let me first digress somewhat and tell you what
'article submitting' is.
Article submitting may sound kind of formal and only for
'writers', but it isn't.
Essentially, anytime one writes something of extended
length, even a longer webpage, they've written an
Think about it. If you have a website that you've
personally written, then you have written articles related
to the subject of your website.
So, if your website is all about the best way to burp
babies, then you have a whole bunch of 'articles' that
you've written about parenting, specifically, burping
What you can then do is submit these articles throughout
the WWW and get yourself known as a baby burping expert.
But even more importantly, you can take each of the
webpages you've written on your website and turn it into
an 'article' - add a link BACK to your site in the footer
of the article - and voila! you have written an article
and ALSO obtained a link back to your site whenever
someone else uses that article.
And all this without having to hassle with e-chasing that
non-compliant link partner to honor their link exchange
Sound cool? It is.
Now, like everything else, there is a downside to all this
It takes time to do.
First you have to have written YOUR OWN articles/webpages.
And then you have to personally submit them to any of
several hundred article directories floating around in
And of course there is the whole idea of you having the
motivation to do this submission stuff too, so let me
share a little bit of motivating statistics with you.
Remember how I mentioned earlier about having piddled with
submitting a couple of stories/webpages I had written to
several of the major article directories? Well, that was
about 14 months ago. And remember how I told you that I
did this and then promptly forgot about all this article
Well, over those 14 months since I did this, which by the
way only took about one hour to do, I now have about 300
STATIC, incoming links to my site from those two articles
being posted around the Internet. Yes, 300 incoming, NOT
And so what I did was after I received that email from
someone touting this article submission software was to do
some research on this whole article submission automation
What I came out of this research with was that as of now
there are two main article submission software programs
that allow one to automate most of the process of doing
this sometimes laborious task.
And since it is so repetitive and sometimes painstaking to
do manual article submissions I thought that this would be
one way to get me back into this process that I think is
well suited for the way I like to promote my business
online. With words, that is.
After much mental deliberation, and financial detailing, I
opted to go for an article submission software that was
released during the summer of 2005. Besides it being
almost one-third the price of the other main player in
this article submittal software e-competition going on, it
also appeared to have a lot going for it with a money-back
guarantee and a manual and good developer-support.
So I bought it several weeks ago and have been using it
everyday to promote several of my websites by submitting
'articles' I've written to the several hundred article
directories included in the automatic submissions this
software does for the user.
And to say the least, the results, so far, are extremely
One little statistic. Remember those two articles I
submitted 14 months ago and obtained over 300 incoming
links from doing so? Well, I've used this software to
continue submitting them to other article directories
included in the software program.
And now that 300 incoming links number now numbers almost
700. Yes, 700 incoming links from just those two articles.
An increase of approximately 400 incoming links, in just
To me, those are some GOOD results. Especially without
having to chase other humans to reciprocal link with me,
building link webpages, tracking linking emails, checking
links, buying tracking software, and all that stuff that
goes along with the reciprocal linking process.
So, if you're tired of buying links and chasing other
website owners for reciprocal link exchanges, do consider
using content you've written as a way to get links, and
eventually traffic, into your site.