Most webmasters are familiar with
the concept of reciprocal linking. Reciprocal linking is
the exchange of links between webmasters with the hope of
improving their site ranking with the search engine.
However, as more and more webmasters use reciprocal links
to increase their site ranking, the search engines are
also getting smarter and more demanding.
Search engines are increasingly becoming more selective
with the in-bound links to your website. They are looking
not just for the number of in-bound links your site may
have, but also for the quality and relevance of those
links to your site. In other words, webmasters can no
longer arbitrarily exchange links with others if they wish
to improve their site ranking with the search engines.
Thus was born the concept of value exchange.
I first heard this concept from Ken Evoy, the author of
"Make Your Site Sell" and the creator of the
amazing All-in-1 "SiteBuildIt!" webhosting. Ken
has always been in favor of building websites that are
search-engine friendly. This means your website should aim
for the same kind of criteria search engines look for in
ranking sites. Instead of wasting time figuring shortcut
ways to beat the search engines, design your website with
quality content in mind. That, according to Ken, is the
only consistent way to rank high with the search engines.
Ken should know what he was talking about. The websites
his "SiteBuildIt!" hosted come with automatic
periodic submission to the biggest names in search
engines. He uses a unique submission system that is
search-engine friendly, unlike most automatic site
submitters. So successful was this that most of "SiteBuildIt!"
websites consistently rank among the top 5%.
Thus it was no surprise that Ken saw the importance of
value exchange - the term he used for link exchange
between two quality sites with similar theme. He followed
this up with a free value exchange program that is
available to all quality websites. The keyword here is
quality. He only allows quality sites to sign up.
So if you think your site qualify, try out his free value
exchange program. You'll soon be getting requests from
other webmasters with quality sites to exchange links
with. You can check it out for yourself here.