The internet has been one of most
amazing phenomenon in the arena of technology. It has
attracted millions of users worldwide and is continually
attracting users exponentially.
Along with this, the number of websites have also grown.
Websites are used for informational, promotional, and for
If you are one of those who plan to put up an online
business, having a website alone is not enough. But it is
just the start of your online journey. It is a fact that
without marketing your site, you will never have visitors
to your site and nobody would see and know what you have
Many webmasters believe that content is king. If your site
has good and has original content, other sites would link
to you as a resource. However, without informing other
sites in the online world, many sites will never even know
of your site. Therefore, even though content is king,
marketing online is still a necessity.
One of the best marketing process online is by creating a
link strategy for your site.
The most common link strategy is creating a reciprocal
links with other sites. This may be done by requesting
other sites to link with you while you in turn will link
your site to theirs. However, it may be a tedious process.
Another way is to automate your linking process using an
online company whose business is solely for creating
reciprocal links with other sites.
By creating reciprocal links with other sites, you will be
creating a links page which in turn becomes a directory in
your website. Because you have made a reciprocal links
with other sites, you will be able to establish your
website's presence in other sites too. A link to your site
is counted as a vote to your site.
However, it should be noted that most search engines base
their searches on the link popularity of a site.
Therefore, the more links a site has, the popular it will
become, and the more chances it has to land in the top ten
list of a search engine.
Although links is a basis by most search engines, some
search engines take relevancy as a great factor. In other
words, it is best for your site to link with other sites
which have the same category as your site. Example, if
your site deals on clocks, then you can link with sites
that deal on wall clocks, cuckoo clocks, grandfather
clocks, and others.
An important thing to note is - never link to Free For All
(FFA) sites and other link farms. By linking to these
sites, your site may be penalized by the relevancy search
engines and you may never be found in searches.
While it is true that the internet is continually growing,
it is also evolving in so many ways. Even search engines
change rules every now and then. Unless your business is
already a very popular one, it will be hard for your site
to have visitors without any linking strategy. Having no
visitors to your e-commerce site means no business.