You have a great full content of web
site that you have submitted the URL to every search
engines available. Your web site's META tags are also
completed with descriptions, keyword and robot
instructions. You think your web site is better then your
competitors. But... unfortunately, your site is still
lying in the dark site of those search engine. Means, your
page ranking is not on the first, second or the third page
when certain phrase about your web site was search by the
search engine. What is wrong? Hmm... Ok, go to google.com
and type "link:www.yoursite.com", where is
"link:" is a command to list down any incoming
link. Note down how many web sites have your link from
theirs. Now type "link:www.yourcompetitor.com",
who have better ranking than you. How many incoming links
they have? I think you got the picture now.
Yes, in order to get a better or higher ranking in search
engines particularly in Google you must get more incoming
links from other web site. Search Engine Optimizer (SOE)
refer this as "Link Popularity". More links you
get means higher ranking in search engine's search result.
Usually, you do not need to submit your URL to search
engine manually to be listed, you only need to be linked
by other web site. The search engine robot will crawl from
site to site by available link. If it found new web site
that did not listed yet, it will index it. So, I think get
more links is the most important thing to do to expose
your web site to the world.
How to improve link popularity?
You must be very careful in getting links. Do not involve
in "Links-For-All" repository scheme, which do
more harm than good for your web site. They were design
especially for getting high ranking, which sometime
violate the Term of Service of search engines. The search
have a mechanism to differentiate between the good and the
bad links. If caught, sorry, your web site will be in
great trouble for a very long time.
The best way to get link is by visit a certain web site
and email the web master to exchange link. Type a keyword
or a phrase related to your web site, write down web page
ranking below 15. Choose the web site carefully. List down
web site that is only matched with your web site's theme.
Visit their web site one by one then get their web master
email, and email them personally asking for link exchange.
Be very careful when write an email for asking for
reciprocal link. You would not want your email is labeled
as spam, wouldn't you?
Why only web site rank below 15? This is because I
personally think these website will not ignore your email
because they themselves want to exchange link with other
web site to get to the top 10 in search engine. For a
better result, create a new page especially for exchanged
links. Add those URL links in this page, and only after
that invite other webmasters to exchange link. But do not
put more then 20 links in a page. If the webmaster do not
want to exchange link, delete his link from your page. Do
not forget to record your progress. Verify links on
reciprocating web pages and check for dead links every
week. You will increase your link popularity, improve your
position in search engine and soon watch the number of
visitors coming to your web site grow every day.