RSS has been around for more than a
decade but until recently “Rss Technology” started
penetrating its roots deep inside the soil of the
Using this standard, web publishers provide updates, such
as the latest news headlines, special announcements, press
releases or weblog postings through their RSS content
Really Simple Syndication (RSS) is a lightweight XML
vocabulary for describing metadata about web sites, ideal
for news syndication. Originated by userland software in
1997 and used by Netscape to populate Netscape's My
Netscape portal with external newsfeeds
("channels") RSS has taken on a life of its own
and has become perhaps the most popular XML format today.
Thousands of web sites today use RSS as a "what's
new" mechanism to drive traffic their way. (Including
the BBC, CNET, CNN, Eweek, Forbes, Motley Fool, Wired, Red
Herring, Yahoo, MSN and many more…).
As each day passes by, new websites are being launched and
added to the internet bandwagon and in order to compete,
webmasters & web publishers need to find different
ways of producing themed-based websites. Highly focused
articles are often sought by webmasters. Why? Because
content on the web is still king! In order to attract
search engines and site visitors, webmasters depend
heavily on providing informative, creative and fresh
content. If the web site content is rich, visitors will
come. If the website content is updated regularly,
visitors will return. When evaluating a website's traffic
it is easy to see that the low cost of syndicated content
can add-up considerably to a website's value.
Many webmasters & web publishers are struggling to
find fresh, innovative content while other savvy
webmasters have realized the ability hidden within RSS and
are adopting the technology at a maddening pace. By
utilizing RSS, webmasters can tap through a variety of
distinctive free content sources with very little effort.
RSS truly is a webmaster's key to free content.
With the help of RSS technology webmasters can also reach
their potential and targeted customers directly, how this
is done? Well…. typically RSS feeds contains “News
Headlines” and content summaries of a particular product
or service these content summaries contain just enough
information without overwhelming the reader with
superfluous details. If the reader is interested and wants
additional information they can click on the item in the
feed, accessing the website which contains additional
details. RSS readers aggregate multiple feeds, making it
easy for individuals to quickly scan information contained
within each feed. Feeds are generally themed, allowing
users to opt-in to feeds that are of their interest.
One of the major benefits to RSS is that individuals
opt-in to content of interest, totally controlling the
flow of information that they receive. If the quality of
the content in the feed declines, users simply removes the
feed from there RSS reader and they will not receive any
additional updates from that source. The RSS reader acts
as an aggregator, allowing users to view and scan multiple
content streams in a very short period of time.
With the RSS webmasters & web
publishers have the advantage to update their already
existing feed, so that when ever they have something new
to publish or offer all they have to do is update their
already published feed and the message gets updated
everywhere it’s subscribed. No more worrying if your
subscribers got your message or not.
Thus, Rss gives you the opportunity
in establishing strong relationships with your existing
subscribers as well as helps in attracting new potential
subscribers who are interested in what you offer.
If you really want to make a
difference then RSS is the perfect tool in reaching out to
your subscribers or customers throughout.