probably know that RSS stands for "Remote Site
Syndication", but what does that really mean to you
as a marketer and more importantly can you use RSS to make
As you keep reading you will learn to understand the
benefits of using this recent technology in your internet
marketing efforts to increase traffic and profits.
Plainly put, RSS feeds are printed in XML, a unique mark
up dialect much like html. That means that they have
mechanisms included that detect structures in a file. The
structures identify the content and how that content will
be displayed inside that file. RSS is what makes big
newscast websites feasible: RSS documents are used to
generate a data feed which will send headlines, links or
virtually any other portion of information to a channel
viewer application, regularly called a news reader.
These readers are subscribed to certain RSS feeds and
constantly check them, alerting the user when any new
information has been added to the RSS feed.
So, how can you use this to your
benefit in internet marketing?
Here are the most common ways to
integrate RSS feeds into your marketing plan:
You can use RSS to replace any email
marketing you are presently doing, use RSS feeds to
increase traffic to your blog or web site or build your
own RSS feed so your messages and information show up on
thousands of websites, blogs and desktops via the
many marketing experts will agree that email marketing
isn't over, with the advent of increasing spam complaints
and filters coupled with the danger of viruses originating
from an email, more and more people are wary of even
opening your email.
With RSS, your email won't ever get filtered and have a
greater chance of actually being read vs. a normal email
and your marketing outcome can only be better when people
actually read your messages. You can even incorporate
autoresponders in conjunction with RSS.
With RSS feeds on your web site or blog allows you to add
dynamic theme related content to your web pages making
your web site or blog very popular with the search
engines. The constantly updated content is just what the
search engines desire and helps increase your search
engine ranking with more traffic driven to your page.
Possibly the best way to use RSS to help your online
marketing goals is to establish your own RSS feed. This
way your information will be available on any website that
is using the RSS feed you are supplying that information
There's even automated software to submit your RSS feeds
to the different directories that furnish the feeds to
people using them as described above.
RSS is still a relatively unknown technique of increasing
traffic to websites, but is becoming more accepted every
day. As an internet marketer, this is a great opportunity
to benefit by this this new technology before all the
online gurus start taking advantage of RSS.
There is a lot of information on the internet pertaining
to RSS and how to use it as a tool in marketing. The basis
of this writing is only the tip of the iceberg to get you
acquainted with Remote Site Syndication, and yes you can
make money with rss!