RSS feeds are reshaping how we
access information online. In the past, when you wanted to
know when your favorite information site had some new
information on it, you had to go visit the website, wait
for it to load, get distracted, etc. With the growing
popularity of RSS feeds however, this is no longer
One ingenious use of RSS feeds is to get your customers to
subscribe to an RSS feed on the latest products you offer.
The latest sales for the month, news related to the
products and services you offer and more. Using an RSS
feed, a customer can know exactly when you post new
information online without wasting time or having to wade
through information that they aren't interested in.
Keeping yourself in front of your customer will result in
An RSS feed for your coupons
FindSavings.com for instance offers their visitors the
ability to subscribe to RSS Feeds for coupon deals being
offered by the favorite brand name stores. Whenever a new
sale or rebate is posted, the customer is notified via
their RSS news aggregator, their browser or their online
reader. Getting the sale into the hands of the customer
right away increases the chance that a sale is made.
RSS feeds bypass nasty spam filters
Every day it seems that email spam is growing. It has
gotten so bad that the usefulness of email as a
communication medium has been greatly compromised. Because
of this volume of spam, as much as 85% of your email
messages may not get through to your customers. Using RSS
feeds, you can achieve 100% delivery effectively bypassing
traditional spam filters.
RSS gives your customers exactly what they want
RSS feeds can be created on very specific topics. Like a
laser beam, they can be aimed to give information on very
specific niches. Narrowing the focus of a feed will
generally increase the usefulness of the feed to the
customer. It also increases the customers interest and
trust in what the feed offers to them. All of this will
result in more sales.
Want to us RSS feeds to increase your sales? Give your
customers the information that they want and crave and
your bottom line will thank them.