1. Purchase ezine ads.
Run your ads for multiple issues, and track your
advertising so that you won't be in the dark about which
ezines are best to place your ads in.
2. Swap ads.
As with your paid ads, try to swap for multiple issues
as many people will need to see your ad several times
before they respond to you.
3. Swap recommendations.
You could swap recommendations to be published in each
other's ezines, or you could swap recommendations to be
published on each other's "thank you" pages.
In addition, you could set up a "recommended ezine"
section where you and several other ezine publishers
promote each other in each issue.
4. Publish testimonials.
Ask for feedback in each issue to garner more
testimonials that you can use on your site with your
5. Do a testimonial swap.
Write up a testimonial for another publisher's ezine
in exchange for her testimonial that you can publish on
your site, in your ebook, etc.
6. Write articles.
You'll be able get more targeted traffic, increase
your search engine rankings, and get more new readers that
purchase from you on a regular basis.
7. Promote your ezine in your signature file.
Use your signature file in all your day to day emails
and also in your posts to discussion lists and forums that
you're a member of.
8. Offer a bonus.
For example, you could offer a free ebook, resource,
or report along with your reader's subscription.
9. Ask your readers to forward your issues.
You'll gain excellent "word of mouth"
advertising as your subscribers forward your issues to
their friends, associates, and colleagues.
10. Submit to ezine directories.
Submit to as many of these directories as you can, and
when possible, post your link to your archive or sample
issue to maximize the number of new subscribers you get
from your submissions.