There are two reasons to publish an
1.) Give people information about your site, your product,
or your industry.
2.) Keep your website information in front of people for
as long as you can without having to spend more money to
Really, when you sit right down to think about it...
that's why we do it.
But, are you getting the most out of your ezine? Is your
ezine living up to it's full potential?
Before Anything Else Your Ezine IS Your Business.
When someone comes to me to for an advertising plan for
their online marketing campaign, one of the first
questions I will ask them is, "Do you have an ezine?"
It's imperative that any online business, no matter what
it is, has a tool, or avenue, to keep your website, and
your knowledge of the topic of your site, in front of your
visitors for as long as you can. Here's why.
Each and every time you can send a visitor, or even a
previous customer, something that they actually want to
see, you are minimizing your advertising budget while
maximizing return visits, repeat sales, and profits.
Ezines are essential to a prosperous, healthy, stable,
strong, vibrant, and growing business.
Squeezing The Full Potential (or profits) Out Of Your
Ezine With Every Issue.
That's your goal for each and every issue of your ezine
that you send to your subscribers. And why not?
Subscribers want the best or they will go somewhere else,
and spend their money there.
With that in mind, here are three powerful ways you can
get the most out of your ezine with every issue.
Give The Subscriber What He/She Wants
The backbone of your ezine is information. That's the
whole premise behind actually publishing something. To
give people information they can use.
When someone signs up for your ezine it's not because they
want to be hit with an endless assault of ads. They want
to learn. They want to find out ways of doing things that
will help them. Articles are the best way to get your
subscribers to stick around long enough for the next thing
you should do.
Use Just One Great Offer!
Follow me with this one. While you're giving the
subscriber what they want, you're also in the business of
getting what you want. But, you can't do that by shoving
offer after offer after offer at them in each issue.
You need a plan. Sit down and think of products you can
offer, specials you can offer, or one time deals. The
thing you want to do is make sure it's timely, original,
and something that people can actually use.
One offer, combined with great information, can create a
powerful emotional feeling in the reader that will always
be converted to action... clicking on the link to visit
Offering an ebook that the entire Internet already has
isn't going to make you any money.
Make it a great offer.
Keep Things Original
In order to give the subscriber what they want, and make
available great offers, it all comes down to planning
ahead of time. A responsive, and profitable, ezine is not
created the same day it is sent to the mailing list.
Planning what you want your ezine to accomplish, what type
of information you're going to be publishing each week,
the products you're going to offer, and what you're going
to do to keep your subscribers coming back.
The major problem the majority of ezines today is that
they have nothing to keep subscribers wanting to keep
receiving them. There is no outlook. No vision.
A great copywriter told me to always be thinking ahead in
writing copy. To keep the reader wanting to read further
down the sales letter. The same thing goes with ezine
publishing. Create original content, developing 8 to 10
part series is a method you can use, to give the reader a
reason to want to read your ezine.
Putting It Into Action
Here's your chance to transform your ezine. Follow these
simple steps and you're assured of a tremendous boost in
profits and squeezing out every last drop of potential
from your ezine with each issue.
Go ahead and sit down and begin planning out each issue. A
good way to do this is with a calendar, or planner,
dedicated to your ezine. Plan the coming week's and
month's contents. What article series can you do? Who can
you get to write guest articles? What special offers can
you put together?
Transformation can sometimes be a life changing
experience. Transforming your ezine can be a very