When I released my first software
product, most people thought that I was a programmer and
that I wrote it myself. But that's just not true. You can
develop hot-selling software without doing any programming
I am technically a programmer. A bad programmer. I am
capable of writing bad (and sometimes effective) code.
But I don't write the software that I sell. That would be
a terrible idea. It would take me infinitely longer to do
it myself, and it wouldn't be as good.
Instead, I hire someone to do it for me. Most people feel
intimidated when they think about trying to find a good
programmer. But it's *far* easier than you might think.
There are a number of different web sites these days whose
only purpose is to help you find quality freelance work.
And they aren't just for programming either. I've hired
people to write software tutorials for me. And I know
people who have hired someone to write an entire ebook for
Different sites may specialize in different kinds of work.
For example, there are sites that focus primarily on
web-based scripts. At any rate, you can probably find
someone to do whatever you need at one of these sites. So
don't worry about finding a good programmer.
Another issue that may put you off from hiring a
programmer is the cost. In some cases, programmers can be
expensive. $30-$50 an hour or more. But more often than
not, you'll find programmers on the freelance sites for
*much* less than that. I still sometimes find it hard to
believe how cheaply some people will work.
Of course, you get what you pay for. Or so they say. But
that hasn't been my experience in hiring programmers. I
often get more than I pay for.
The programmer who wrote my first software product for me
originally asked for $50. Granted, I had him make several
changes to it after that first version that he wrote. And
he ended up doing more than we had agreed on. So of
course, I paid him more. But in the end, I had a
marketable software product for $445. The least I've paid
to get a program written was $20 (the programmer only
I once heard Armand Morin discussing a software product he
had just released. The programmer only asked for $10 to
write the program! Armand ended up paying $80 or so, which
made the programmer extremely happy. And then I believe
there were some additional changes. But the total cost was
probably only a couple hundred dollars. And I think Armand
said he made over $80,000 in revenue during the first
month after releasing the software.
So as you can see, hiring a programmer is not a major
expense. At least not for simple software. Complex
software can cost you thousands. But if you're not
experienced at doing this, then I *strongly* recommend you
start with a simple software idea. I often find that
automating tedious tasks can be done with fairly simple
Why do these people work so cheap? The quality of the work
certainly isn't cheap. I think there are three major
1. Real programmers just enjoy programming. If they can
actually get paid for doing what they love, then they're
happy (who wouldn't be?). And more often than not, they
aren't business people.
2. Many of the freelance workers on these sites live in
countries with a low cost of living. You'll see a lot of
people from India and Romania, for example. In these
cases, a good wage to them may be trivial to you (unless
you also live in one of those countries).
3. Competition. When you post a project on one of these
sites, you get a *lot* of people looking at it. So they're
competing with one another for your money.
One more point before I wrap this up. You can get work
done *fast* when you hire someone through these freelance
sites too. With the example above, I had a first draft to
look at in less than 24 hours. And I believe I had a fully
functional version within a week.
If you didn't feel you were in a position to create
software, then I hope I've changed your mind.
It's not difficult to find a good programmer. And it can
be very affordable to pay them.
But I don't want to deceive you. Not everyone can do this
effectively. You'll do better if you have certain
qualities. And not every experience with freelance
programmers turns out well. There can be problems.
In any case, I hope that opened your eyes to some
If you want to know more about creating your very own
custom software without writing a single line of code,
P.S. Some freelance sites:
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