How To Get The Press To Come To You!

by Paula Gardner

REPRINT GUIDELINES
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
You are free to publish the following article in it's entirety in your eZine or on your website. Our only condition is that you MUST keep the information about the author,(c) notice and resource box at the end intact. Please let us know when you use an article by sending us an email... mailto:howto@leanmarketingpress.com 
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Have you ever noticed how the same people’s names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking? 

They don’t just get there by accident. They, or their PR Company, have put in a pretty concerted effort to become an expert in their field. And here’s how you can become one too...

1. Your first step is to define your niche. Don’t just choose the whole of your industry. Choosing a particular area that has relevance for people’s lives (or their money!) means that you will be more appealing to a journalist or editor. For instance if you are a life coach choosing one area of coaching (say helping people find a new job) is going to be more successful than trying to set yourself up as an expert on everything. Likewise if you deal with investing people’s money, talking about investing for your children’s education and further education will bring you better results as specific situations and articles will bring you into the mind of the journalists.

2. Get your press release written – who you are and what you do should be summed up clearly and precisely. If you can’t handle writing a press release get hold of a copywriter or contact me for details of my press release writing service. Make sure it has a vibrant and attention grabbing first paragraph as many journalists are too pressed for time to read beyond it. 

3. Identify your target publications. This might involve some research into what your potential clients read, watch and check out on-line. Don’t be distracted by the thought of getting into gorgeous glossies or huge consumer publications if your clients are more likely to be swayed by something they read in the trade press. Focus.

4. Sort out your press release (or get me to do it for you!) and send it, together with your tip of the month/week on investments, caring for your teeth, getting new clients, or whatever your particular niche may be. Experts have to be adept at putting difficult ideas and concepts into layman’s language so keep tips practical and easy to read. When sending to journalists keep it in the body of an email, no attachments, no fancy pictures or logos. 

5. Make a date in your diary to send a new one out every month/week. Don’t forget to include your press release at the same time.

6. Make sure you have your extras (photograph, biography, logo) ready to go at all times if requested by a journalist.

7. Give the press a valid number, possibly even your mobile, where it’s going to be easy for them to reach you without having to navigate switchboards or assistants. 

8. Don’t forget radio. Even if you think that you’re unlikely to reach a large number of your potential clients by appearing on a particular show (and you can usually do this from home or the office if time is a problem), it’s great to be able to say “as heard on..” and it’s good practical media practice for you. Finally, even though your clients may not be listening, potential press contacts often are!

9. Advertise the fact that you are available for media comments and articles in as many places as possible – on your website, on your business card, in your email signature - and use your published tips to create a portfolio (both online and in a nice funky folder!) to further enhance your reputation as an expert. 

========================================================
Boost Your Small Business Profile In 30 Days Or Less? Learn to get high-profile exposure on a low-profile budget when you read the "Get Noticed" Workbook... http://www.bookshaker.com/product_info.php?products_id=37 
========================================================

KEYWORDS
do your own pr, pr,diy pr campaign,do your pr,pr campaign, public relations,diypr,paula gardner,uk pr book,networking


About the Author: PR consultant Paula Gardner has over 12 years experience in PR and trains business owners in doing their own PR through her courses and training programmes. Learn how to do your own PR in her book, Get Noticed: How To Boost Your Small Business Profile In 30 Days Or Less... http://www.bookshaker.com/product_info.php?products_id=37 

Create PDF eBooks Instantly!

Still No PDF Download Option For Your Customers Because Your Brain Just Shrivels Up When You Try To Buy/Use Adobe Acrobat software?

Now, You Can Point And Click Your Way To Instant, Hassle-Free PDF Publishing ... Using One of The 33 Free To Nearly Free Tools!

Order Now and Receive Master Resell Rights, Keep 100% of The Profits!
(This Offer May End At Any Time)


Easy PDF Publisher's Toolkit

Create PDF Files From Any Printable Document in a Few Simple Clicks!

"Finally There's an EASY Way To Publish Stunning PDF Files,
Without Wasting a Lot of Time and Money"

Easy PDF Publisher's Toolkit

space
Translate Page!
Espa˝olFranšaisDeutschNederlands


 

 

 

 

Newsletter

Sign-Up for The Business Junction Newsletter and Get "FREE" Newsletter Sign-Up Software, Specials Updates, Product Updates and MUCH MORE!



 

| Home | AdvertiseAffiliates | Contact Us | Contents | Disclaimer & Terms Of Use |

Free Bonus Gifts | Free Software | Hot Software | JV Giveaways | Link Partners |

Link To Us | Newsletter | Newsletter Articles (The Best From Our Archives) |

Privacy Policy | Site of the Week | Software Directory | Software Spotlights | Special Offers | Turnkey Web Sites |

The World's Largest Digital Package!
SUPER COMBO PACKAGE
(16,090+ Products & Getting Bigger Daily)

Our Other Premium Packages!
EXTREME Niche Combo Package (8,585+ Products)
Private Label Rights Package (3,230+ Products)
Graphics & Web Design Package (3,915+ Products)
Internet Marketing Package (2,615+ Products)
Sports, Leisure, and Health Package (2,540+ Products)
Social Media Marketing & SEO Package (1,265+ Products)
Affiliate Marketing Package (825+ Products)
Blog, Podcasting, & RSS Package (745+ Products)
Article Marketing Package (260+ Products)
Auction Marketing Package (210+ Products)
Joint Venture Marketing Package (65+ Products)
Pop-Ups Package (35+ Products)

Copyright 1996 - 2015 TheBusinessJunction.Com

Protected by Copyscape Plagiarism Finder
(All Rights Reserved: No material from this site may be copied for use on another site or
used for any commercial purpose without prior written permission. Violators will be prosecuted!)

The Business Junction does not offer technical assistance with any software sold from our website. All software comes with its own instructions, help and/or 
installation files. Note that most software is designed for Windows platform. If it does not specifically state that it is compatible with Mac platform, do not purchase.