Spam filters are responsible for
deleting a high percentage of legitimate business emails
from people who have no wish to spam. Here are some tips
to avoid spam complaints in your emails or ezine.
Avoid the following triggers in your emails.
1. Excessive use of ALL CAPITALS in the subject line and
body of your email.
2. The use of words like "free" (used alone or
in combination with words like "trial",
"money", "quote", "sample",
"membership", "access" etc.) Other
more obvious word to avoid include "sex",
"XXX", "spam", "$$$",
"checks", "money", "extra
income", "as seen on TV". Even seemingly
harmless word such as "search engine listings",
"cable converter", and "reverses
aging" will get you in trouble.
3. Excessive use of exclamation marks "!!!"
Tips for Staying on the Right Side of Spam Filters
1. Use words like "news",
"newsletter", "list" in your subject
2. Say how often your ezine is published in the subject
line - weekly, monthly.
3. Put date of newsletter in subject line.
4. Put issue number in the subject line.
5. Ensure your newsletter is a proper ezine with some
substance in the text.
To help identify spam in your emails/ezines use the
following spam checker always before you send anything
Above all, use your common sense. We know what spam looks
like, so avoid anything that resembles it in your ezine.