Always collect an email address!

by upandup


The power of collecting an email address is amazing. As I mentioned in a prior article, you can expect between 1 and 10 percent of visitors to make a purchase on their initial visit to your website (conversion rate) and between 10 and 33 percent to give you their email address (signup rate). Often visitors weren’t intending to buy any product but were after more information on your subject. Studies show it often takes 7 communications before a customer will buy a product. Believe me, after selling websites, it’s very rare to get a ‘yes’ on the first visit. Websites can be quite complex so maybe it’s not the best example but people just need more information and confidence before they’re ready to buy.

We need to offer the customer an awesome product that they simply can’t say no to for them to give us their email. Often people have no intention of handing out their email address but a careful planned report or mini-course that is instantly delivered to them is often incentive enough for them to build that bridge.

The method of collecting email addresses is called an autoresponder. That is, a database that stores names and email addresses and can send out pre-programmed email addresses to recipients. These can be customized and sent instantly, 1 day, 5 days and anywhere up to 10 years after the initial email was collected. Very powerful and effective. Third party autoresponders that sit on a separate server are the most effective and you can generate your own signup form to place on your website.

You can also send an email to your database at any time. Let’s look at an example of the power of an email database. Let’s say you attract 200 visitors each day (easily possible) and have a signup rate of 15%, so that’s 30 email addresses a day, and after a year you have 10 950. If you mail out a promotion for a course you have created that costs $97 and just 3% of your list signs up (quite reasonable), that’s an income of $31 864.50 just from one mail out. This profit is realized over a few days and a great example of the power of a distribution list and a value-adding product. So make sure you ask for that email address. Our goal is to add value for our customers so we need to work out what information will be useful to them and make it available. The easiest way to do that is via email. 


About the Author: To learn more about internet marketing and for more powerful concepts, visit http://www.internetwealthmentor.com. Here you receive step by step coaching to achieve massive success online, all for free! There is a wealth of useful information that is a rare jewel amongst lots of expensive courses around.
space
Translate Page!
Espa˝olFranšaisDeutschNederlands








Newsletter

Sign-Up for The Business Junction Newsletter and Get "FREE" Newsletter Sign-Up Software, Specials Updates, Product Updates and MUCH MORE!



 

| Home | AdvertiseAffiliates | Contact Us | Contents | Disclaimer & Terms Of Use |

Free Bonus Gifts | Free Software | Hot Software | JV Giveaways | Link Partners |

Link To Us | Newsletter | Newsletter Articles (The Best From Our Archives) |

Privacy Policy | Site of the Week | Software Directory | Software Spotlights | Special Offers | Turnkey Web Sites |

The World's Largest Digital Package!
SUPER COMBO PACKAGE
(16,090+ Products & Getting Bigger Daily)

Our Other Premium Packages!
EXTREME Niche Combo Package (8,585+ Products)
Private Label Rights Package (3,230+ Products)
Graphics & Web Design Package (3,915+ Products)
Internet Marketing Package (2,615+ Products)
Sports, Leisure, and Health Package (2,540+ Products)
Social Media Marketing & SEO Package (1,265+ Products)
Affiliate Marketing Package (825+ Products)
Blog, Podcasting, & RSS Package (745+ Products)
Article Marketing Package (260+ Products)
Auction Marketing Package (210+ Products)
Joint Venture Marketing Package (65+ Products)
Pop-Ups Package (35+ Products)

Copyright 1996 - 2015 TheBusinessJunction.Com

Protected by Copyscape Plagiarism Finder
(All Rights Reserved: No material from this site may be copied for use on another site or
used for any commercial purpose without prior written permission. Violators will be prosecuted!)

The Business Junction does not offer technical assistance with any software sold from our website. All software comes with its own instructions, help and/or 
installation files. Note that most software is designed for Windows platform. If it does not specifically state that it is compatible with Mac platform, do not purchase.