Can you really earn a living
creating and marketing ebooks, special reports, courses
and other infoproducts?
Rather than just try to convince you of that fact, I
figured it's better to go one step further and show you
exactly how it's done.
Creating your own infoproducts, writing ebooks, building
courses or membership sites are often the launch pad for
becoming an information entrepreneur spinning off multiple
streams of online income.
Your number may not be $100,000, it may be lower or
higher, the fact is there is a way to continue to turn
your knowledge into more profits quickly.
Here is an example of a typical infoproduct entrepreneur's
progress toward $100,000.
Step 1. The First eBook or Infoproduct
You need to quickly launch your introductory ebook, video,
audio or other information product and you need to find a
way to sell it for $47-$97.
For tips on how to increase the value and price of your
information product - refer to the recent article called
"5 Exceptional Bonuses That Will Increase Your Online
Marketing Business Results" over at http://www.highertrustmarketing.com/articles/5bonuses.html
If you have selected your topic correctly - as outlined in
my Ultimate Information Entrepreneur's Success Package http://www.infoproductcreator.com,
then you can expect to sell 30-60 copies per month. Let's
say you sell just 50 copies per month at a price of $67
50 X $67 = $3350/month or $40,200/year
Step 2. Teleseminar, Webinars or Interviews
The trick to building on your momentum is to leverage the
success of your first infoproduct by conducting a series
of teleseminars, webinars or interviews.
You want to produce at least 1 new audio/video product per
There are many teleseminar or webinar services out there
that allow you to control the entire session, and will
ship you the audio file with transcripts following the
You now have some additional income from the teleseminars
and from the resulting products --
12 Teleseminars X $555 (15 ppl X $37) = $6,660
80 Product Sales/month (4 New Products X 20 sales/month) X
$67 = $5360/month or $32,160/year (only calculating
6-months of sales as it will take some time to build these
Step 3. Related Affiliate Products
While infopreneurs are product developers and marketers of
their own products first, it certainly doesn't mean that
you shouldn't build a list of subscribers and market
affiliate products to your list.
Based on personal experience, it is certainly possible,
and quite easy to pull in an extra $500-$1,000/month with
well positioned affiliate product promotions - even with a
list as small as a couple thousand subscribers.
Let's be conservative and assume you run two affiliate
promotions per month each bringing in $400 --
24 Affiliate Promotions X $400 = $9,600/year
Step 4. Show People The Solution - Videos
Technology has advanced to the point where you can easily
produce very high quality videos from your own home
These videos can be tutorials showing screen shots,
interviews with experts or a combination of camcorder
shots with screen shots.
Now, there is tremendous money to be made in developing
multimedia based products - however we will be very
conservative with our estimates here, we'll assume you
develop this product 6-months into your business and that
it will be a $47 DVD (in reality they can often be priced
much higher - depending on the topic and uniqueness of
25 sales X $47 = $1175/month or $7050/6months
Step 5. Offer Services
If you have selected your market carefully, tapped into a
wave of demand and offered a unique solution or system to
solve a particular problem - then people will come to you
looking for help beyond your product.
Offering consulting, coaching, mentoring, implementation
or other services may not be your first goal, but the
requests will come and you may as well prepare by pricing
and marketing your services in advance.
To this day, I still fight most consulting engagements - I
simply love creating products too much. But offering
consulting or other services does bump up your monthly
income and is a great way to stay in touch with your
market - first hand.
Typical consulting rates range from $150-$300/hour. For
this example, I'll assume minimal consulting at just
10-hours per month and assume your first consulting income
will not be generated for the first 6-months as you build
your customers and reputation.
10hours/month X $150/hour = $1,500/month or $9,000/6months
THE GRAND TOTAL
So far we have the following:
$40,200 from main product $6,660 paid teleseminars $32,160
additional products from recording teleseminars $9,600
from related affiliate products $7,050 from
video/multimedia products $9,000 from consulting and
What I have outlined here is a completely reasonable, and
in many cases, very conservative estimate of what you can
do in your first year of becoming an infopreneur.
It's the model I followed, as have most other online
marketing success stories. While the split of numbers may
look different, the categories are pretty consistent.
Most important is that you select a target market and
niche demand that is red-hot, in-demand and that people
have proven the propensity to spend.
From there, you will find that blowing the estimates used
above out of the water is a very realistic possibility.