Google AdSense is easy to install on
a web page or blog and constitutes additional source of
income without spending anything. You have to apply
on-line for Google AdSense Program and generally approval
comes from Google within two days. Those having AdWord
account can use AdWord e-mail address and password for
AdSense account also. After acceptance of application,
Google confirms creation of your Adsense account thru
e-mail. You get a code for AdSense text ads and another
code for AdSense search. These codes are to be installed
on web page or blog and within minutes the page will start
displaying ads from Google, and a Google search bar.
AdSense is available in dozen languages worldwide.
The code for AdSense can be placed on any of your web
pages. I think placing it on your blog will give you
distinct advantage because blogs have several points in
their favor. They are easily indexed by search engines.
Recently two of my simple blogs were indexed by Google
within 2-3 days of submission of URL's which I think is
quite fast. With Yahoo! it is even easier - just add the
URL of your blog to your My Yahoo page and Yahoo! will
start accessing it immediately. GoogleAlert is a free tool
that can be used to know when your blog is indexed by
You can have your blog up and running in minutes free of
cost from several sites that provide this service. I
personally use blogger.com. With blogs you do not need to
worry about designing websites, registering domain name or
hiring web site hosting service. You simply write your
content on the blog and it is ready for publication.
An excellent article by John Taylor on creating blog is
With AdSense wide range of options is available - number
of ads for display, shape and size of display, color
schemes. More than 200 colors are available from which you
can choose color for border, background and text. 24
pre-set color palettes are readily available; in addition
you can have your own custom-palette to match with the
appearance of your web page. Similarly, color schemes are
available for Google search bar.
When the web page is opened, Google ads are placed which
match with the content of the page and are highly
relevant. Google finds right ads for the web page from
100,000 AdWord advertisers.
Several options are available for the ads that you would
like to be displayed on your page. Ad filters can be
activated which will block up to 200 URL's of your choice
which you do not want to show on your page. You may like
to filter away ads from your competitors. You can even
choose your own default ads for display. Google uses
sensitive content filters to prevent display of sensitive
material. If you find that your page is not really getting
relevant ads, it may be time to look critically at the
content of the page, particularly the keywords used in
text, links and tags. Little SE optimization of the page
should resolve this problem.
Sometimes Google places public service ads when no target
ads are available. To suppress public service ad, it is
possible to specify your own image ad or HTML page ad
which will appear in place of public service ad. This
ensures that some ad is always present there. Or, if you
like, the space reserved for Adsense ads can be made to
AdSense tracker is another useful feature which tracks the
ads on your pages and generates report for you. The
reports can be customized based on requirement. Typically
reports can give page impressions displayed, number of
clicks and click-thru rates. It is also possible to check
earnings any time.
Web page owner can make use of all these facilities and
try to get best results. With the help of Ad tracker lot
of useful information can be obtained - which ads are
doing well, which color combination gets better results,
which location of the web page is best for showing ads and
so on. This analysis can be used to improve traffic as
well as click-thru rates.
With AdSense you have virtually nothing to lose. If you
have not yet installed AdSense on your website you can
perhaps give it a thought. Any free space which can be
created on your website to accommodate AdSense can be used
to generate additional income.