Why would you use Blogs
instead of a web site for your online business?
What's wrong with using a web site in your online
business? Why would anyone want to have a blog in
their business anyway?
You can definitely continue using a website in your
Combining a website and a Blog however offer a
number of superior advantages in terms of traffic
generation, marketing and efficiency which a
stand-alone website cannot do.
(a) Automatic push-button publishing.
Blogs are the easiest and cheapest way to have an
online presence. For example, if you’re using
Blogger, your Blog is hosted free by Blogger. Blogs
allow you to publish your website without the need
to know about any technical or programming issues
such as HTML, FrontPage, FTP and so on.
Blogs provide a simple editorial interface. All you
need to do is write your content, and publish it
just by clicking the ‘publish’ button in most
cases, and you’re done.
(b) Fosters relationship building, trust and
Unlike websites, which are static, Blogs allows
interaction between you and your readers. Blogs have
a commenting function, and if turned on, it allows
readers and visitors to post their comments,
thoughts or opinions to a particular article you
Constant interaction with your readers builds a
feeling of community and ‘stickyness’ factor.
You can then recommend products more easily to them,
and they would be more ready and willing to accept
your product or services.
(c) Increase search engine ranking
Almost every major search engine has a software
program called a ‘bot’ that searches or
‘spiders’ websites online to find new content
which it can then bring back to update the search
Basically what this means is the more frequently you
update your site, the more frequently the search
engine ‘bot’ will visit your site, and this
helps to boost your search engine rankings.
If you make regular postings to your Blog, you can
be sure that search engines will visit your Blog
again and again.
You can then place links of your other websites in
your Blog and these will get indexed quickly by the
Of course you could also update your existing web
site with new content, but you would have to go
through a more technical process, that of using an
HTML editor or FrontPage and uploading through FTP
and so on.
(d) Free listing in Google, Yahoo and MSN
The traditional way of getting your website listed
in these three major search engines: Google, Yahoo
and MSN is slow and inefficient.
A listing in Yahoo directory alone would cost you
However, with the inclusion of
RSS feeds by these search engines, you can now gain
a ‘backdoor’ listing which is legal and free. If
you have an RSS feed, you can have it included in
Yahoo and MSN and your website will be immediately
listed in these major search engines within 24
My video e-book shows you the step-by-step process
on how to do this.
(e) Syndication Power
The most powerful feature of a Blog is its
syndication function. Blogs can be turned into RSS
feeds, and most Blogging service providers have this
It is just a matter of turning it on from within
Once it’s turned into an RSS feed, you can
syndicate your Blog contents by:
• Submitting to the major RSS directories and
search engines like Yahoo and MSN, gaining free
exposure and free traffic
• Allow other website owners to publish your feed
on their sites, again, getting free traffic you
otherwise will not have
• Gain new readers, subscribers and potential
clients by letting them subscribe to your RSS feed
via a newsreader