Advertising is necessary to
get name recognition for your business and attract
customers. But, what steps can you take to advertise
your business if your promotion budget is limited?
The following methods are some of the best and
cheapest ways to promote your business online.
-Start An Ezine That's right! Start your very
own ezine. This is an excellent way to get immediate
recognition for your business without spending a
dime. It's easy to start a special interest ezine on
the Internet. Several free list hosting services
will handle all the emailing duties and subscribers.
Here's one source below:
-Ad Swaps...Once you have an ezine start
swapping ads with other ezine owners. You will score
big time if you swap ads with a major player.
-Trade Links...trade links with similar
sites. Your search engine rank will increase if your
site links with many sites. Leading to more website
-Search Engine Submission. Submit your site
to the top search engines. Pay close attention to
meta tags and headings to get a higher listing.
Sprinkle a few keywords in your web page copy.
Here's a few sources to automatically submit your
website to search engines.
Compose articles on popular topics. Submit your work
to online article directories. If your articles are
popular, you will get immediate free promotion, and
recognition as an expert in your field. Here's a
good guide to writing articles for the Internet.
Confessions Of An Ezine Writer:
-Write An Ebook! Great free promo idea. Need
I say more? Write an ebook on a unique topic and
give it away to website visitors. Encourage them to
distribute to online associates. Include links in
the ebook leading to your website.
How to Write your own eBook in 7 Days!
> Click Here
-Signature Files! This is your opportunity to
promote your business or affiliate links. Include
them in all your emails. Example Follows:
-Free Classifieds are
more important than you think. They give you
experience writing copy before you plunk down hard
cash on more extravagant ads. Many marketers still
manually post their ads and browse the free
classified afterwards. A few interested readers will
visit your site.
-FFA Links are important too. When you submit
to the ffa pages your website's search engine
position increases because it links to more sites.
(Although it is temporary and you'll have submit on
a regular daily basis.) This will circulate your
name to a wider Internet market. And before
submitting to the ffa pages, get a free email
account to receive the multitude of ffa responses.
You certainly don't want these responses mixed with
your regular email account.
That's it! Experiment with the methods above! And
have fun learning what works for you!