heard the buzz but still have some questions. Does
Ezine Advertising really work?
The short answer is "Yes! It works" and
here's 10 reasons why:
~ An Ezine is an electronic magazine or newsletter.
The electronic format makes it easy to respond to
your ad. A simple mouse click is much more
convenient than picking up the phone, mailing in a
card, or driving to a physical store
~ The electronic format offers less potential for
distraction before they arrive at your
"store". Just think if you send a
traditional sales flyer through the mail. The
customer is eager to buy but needs to drive past
several other retail establishments to arrive at
your store and then walk past still more in the mall
or shopping center. They might spend the money meant
for your pocket before they ever arrive! In an Ezine
they click right from the ad into your
"store" so there is less potential for
~ Subscribers have opted in. Opt In means they have
voluntarily signed-up to receive the Ezine and were
not added to the list without their knowledge or
permission. Your ad is less likely to be tossed in
the garbage like junk mail or deleted like spam. It
is also likely to be "white listed" and so
won't get caught up by spam filters.
~ Cheaper than most traditional forms of
advertising. Priced television, radio, or print
media lately? It is also cheaper than many other
internet advertising options. Have you looked into
the cost of PPC?
~ Easy to target ads and products to specific
audience. No matter what your target audience there
is an Ezine out there to serve it-and probably
dozens to choose from!
~ No need to narrow your category like in
traditional classified advertising. Classified
listings restrict your placement so only people
looking in that category see your ad. In an Ezine
every reader sees it!
~ Most Ezine subscribers read for the free
information they expect from their Ezine and will
usually read each issue from top to bottom. Since
most publishers only allow a limited number of ads,
your ad will have greater visibility.
~ Most people buy when they least expect to, so as
they are reading their Ezine they will be relaxed
and more receptive to marketing. This contrasts
sharply with many other advertising mediums (TV,
radio, direct mailing) as then people are expecting
a sales pitch!
~ Ezine subscribers feel comfortable acting on sales
pitches because the electronic format makes it
risk-free to respond to your ad. They don't have to
risk getting trapped on the phone or in a store by
an over-eager sales staff. They take comfort in
knowing that one simple click can get them back out
~ The electronic format also makes it easy to
capture more information about your prospect. You
have the opportunity to at least get their name and
e-mail address (if you are savvy about your offer)
and potentially a whole lot more. Once you've got
that then you can sell, sell, sell!
You can learn more about online advertising and our
recommended sources for ezine advertising at Ezine